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线下闭馆线上开店:疫情下全球博物馆纷纷入驻天猫

kira86 于2020-04-03发布 l 已有人浏览
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新冠肺炎病毒疫情导致全球许多博物馆被迫关闭,而在阿里巴巴集团旗下电商平台天猫上开馆的博物馆却越来越多。
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Tmall attracts worldwide museums

全球博物馆集体上天猫

The number of museums opening on Tmall, an e-commerce platform under Alibaba Group, is increasing as the novel coronavirus outbreak has forced many of them to close.

新冠肺炎病毒疫情导致全球许多博物馆被迫关闭,而在阿里巴巴集团旗下电商平台天猫上开馆的博物馆却越来越多。

Some 28 museums, including the British Museum, the Metropolitan Museum of Art, the Palace Museum, the National Museum of China, and the Summer Palace, have opened on Tmall.

包括大英博物馆、大都会艺术博物馆、故宫博物院、中国国家博物馆、颐和园在内的28家博物馆已入驻天猫。

The much anticipated Louvre is also on the way to Tmall.

备受期待的卢浮宫也已经在入驻天猫的路上。

In January 2019, Tmall launched the "new cultural and creative plan" to help museums promote their cultural and creative IPs.

2019年1月,天猫启动"新文创计划",帮助博物馆推广其文创IP。

The British Museum, the first overseas museum to open on Tmall, saw its annual sales of cultural products grow more than 2.5 times since it opened on the platform.

大英博物馆是入驻天猫的第一家海外博物馆,入驻后其文创产品年销售额增长超过2.5倍。

文章来源:chinadaily

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